Practical measures to increase transit advertising revenues / Jane Alpers.

Format:

Book

Author/Creator:

Alpers, Jane.

Contributor:

National Research Council (U.S.). Transportation Research Board.

Transit Cooperative Research Program.

United States. Federal Transit Administration.

Transit Development Corporation.

Series:

Report (Transit Cooperative Research Program) ; 133.

TCRP report, 1073-4872 ; 133

Language:

English

Subjects (All):

Local transit--United States--Finance.

Local transit.

Marketing.

United States.

Finance.

Local transit--United States--Management.

Management.

Local transit--United States--Marketing.

Advertising--United States.

Advertising.

Genre:

Technical reports.

Physical Description:

1 volume (various pagings) : illustrations ; 28 cm.

Place of Publication:

Washington, D.C. : Transportation Research Board, 2009.

Notes:

At head of title: Transit Cooperative Research Program.

Includes bibliographical references (page 71).

ISBN:

9780309117869

0309117860

OCLC:

428442549