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Trends in TV commercial recall, 1965-1981 : a report on three surveys of prime-time network viewers / [prepared by the Newspaper Advertising Bureau, Inc.]
Lippincott Library HF6146.T42 T73 1981
Available
- Format:
- Book
- Series:
- Research report (Newspaper Advertising Bureau (New York, N.Y.))
- Research report / Newspaper Advertising Bureau
- Language:
- English
- Subjects (All):
- Television advertising--United States.
- Television advertising.
- United States.
- Physical Description:
- x, 33, 5 leaves ; 28 cm.
- Place of Publication:
- New York : Newspaper Advertising Bureau, Inc., 1981.
- Notes:
- "June, 1981."
- Includes bibliographical references.
- OCLC:
- 9330784
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