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Advertising & marketing in rural India : language, culture, and communication / Tej K. Bhatia.
Lippincott Library HF5813.I4 B5 2007
Available
- Format:
- Book
- Author/Creator:
- Bhatia, Tej K.
- Language:
- English
- Subjects (All):
- Advertising--India.
- Advertising.
- Advertising--Language.
- Marketing--India.
- Marketing.
- Communication in marketing.
- India.
- Communication in marketing--India.
- Physical Description:
- xxvii, 327 pages : chiefly color illustrations ; 25 cm
- Edition:
- Second edition.
- Other Title:
- Advertising and marketing in rural India
- Place of Publication:
- New Delhi : Macmillan India, 2007.
- Notes:
- Includes bibliographical references (pages [297]-312) and index.
- ISBN:
- 9780230633896
- 0230633897
- OCLC:
- 213495626
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