1 option
Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown.
- Format:
- Book
- Author/Creator:
- Brown, Rob.
- Language:
- English
- Subjects (All):
- Public relations.
- Internet in public relations.
- Physical Description:
- x, 182 pages ; 25 cm
- Place of Publication:
- London ; Philadelphia : Kogan Page, 2009.
- Contents:
- Something has happened to communications
- The implications for communicators
- The lunatics have taken over the asylum
- The new channels
- Digital PR and search engine optimization
- The power of the new media
- The new ethics
- The blurring of channels
- The battle for influence at the digital frontier
- Horses and courses
- Digital PR architecture
- Tools of the trade
- Evaluation and measurement
- Dodging bear traps
- The major players
- The next big thing.
- Notes:
- Includes index.
- ISBN:
- 9780749455071
- 0749455071
- OCLC:
- 276334477
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.