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All-out for victory! : magazine advertising and the World War II home front / John Bush Jones.
Library at the Katz Center - Stacks HF6105.U5 J66 2009
Available
Lippincott Library HF6105.U5 J66 2009
Available
LIBRA HF6105.U5 J66 2009
Available from offsite location
- Format:
- Book
- Author/Creator:
- Jones, John Bush.
- Language:
- English
- Subjects (All):
- Advertising, Magazine--United States--History--20th century.
- Advertising, Magazine.
- History.
- United States.
- Physical Description:
- xi, 314 pages : illustrations ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- Lebanon, NH : University Press of New England, [2009]
- Contents:
- "All-outs" and "double-barrelleds"
- How to advertise a war
- "This is worth fighting for"
- Motivational war ads
- "The arms behind the army"
- Industrial support of the war
- The farm front
- Agricultural support of the war
- "Use it up, wear it out, make it do, or do without"
- Conservation, scrap drives, and home front efficiency
- Soda pop, letters, and cigarettes
- Morale overseas and at home
- "Produce, conserve, share, and play square"
- Coping with shortages and rationing
- "The hand that rocked the cradle rules the world"
- Women in war work
- "Dig down deep"
- Giving blood and buying bonds
- Epilogue : the world of tomorrow.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781584657682
- 1584657685
- OCLC:
- 276339400
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