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Marketing in developing countries : Nigerian advertising and mass media / by Emmanuel C. Alozie.
Lippincott Library HF5813.N55 A464 2005
Available
- Format:
- Book
- Author/Creator:
- Alozie, Emmanuel C.
- Series:
- Routledge studies in international business and the world economy ; 47.
- Routledge studies in international business and the world economy ; 47
- Language:
- English
- Subjects (All):
- Advertising--Nigeria.
- Advertising.
- Mass media--Nigeria.
- Mass media.
- Marketing.
- Nigeria.
- Marketing--Nigeria.
- Advertising--Africa, Sub-Saharan.
- Marketing--Africa, Sub-Saharan.
- Sub-Saharan Africa.
- Physical Description:
- xii, 132 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Routledge, 2009.
- Contents:
- Role of marketing in developing countries
- Stages of socioeconomic development in Sub-Saharan Africa
- Nigerian advertising and mass media
- Dynamics of international relations, culture and technology in the era of global marketing
- Advertising in the information age : theoretical perspectives on culture and technology
- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy
- Manifestations of meanings and cultural values in advertising
- Conclusions and managerial/public policy implications.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780789001412
- 0789001411
- OCLC:
- 233484717
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