The media of mass communication / John Vivian.

Format:

Book

Author/Creator:

Vivian, John.

Language:

English

Subjects (All):

Mass media.

Physical Description:

xxvii, 516 pages : illustrations (some color) ; 28 cm

Edition:

Eighth edition, 2008 update.

Place of Publication:

Boston, MA : Pearson Allyn and Bacon, [2008]

Summary:

This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian' s story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today' s media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization- the media, media messages, and media issues- provides a framework for students to understand the big picture behind today' s media issues.

Contents:

Mass media literacy

Books

Newspapers

Magazines

Sound recording

Movies

Radio

Television

The Internet

News

Public relations

Advertising

Entertainment

Media research

Mass communication

Mass media effects

Mass media and society

Global mass media

Mass media and governance

Mass media law

Ethics and the mass media

Visual messages

Media and political systems.

Notes:

Includes bibliographical references and index.

ISBN:

9780205493708

020549370X

OCLC:

77116803