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Made in China : secrets of China's dynamic entrepreneurs / Winter Nie & Katherine Xin, with Lily Zhang.
- Format:
- Book
- Author/Creator:
- Nie, Winter.
- Language:
- English
- Subjects (All):
- Entrepreneurship--China.
- Entrepreneurship.
- China.
- Business enterprises--China.
- Business enterprises.
- Competition--China.
- Competition.
- Physical Description:
- ix, 210 pages : illustrations ; 24 cm
- Place of Publication:
- Singapore ; Hoboken, NJ : Wiley, 2009.
- Contents:
- Part I The Competition between MNCs and Local POEs in the China Market 1
- Chapter 1 Wahaha: Danone's Dream Partner and Nightmare 3
- Market Segment: The Success of a School-Run Factory 4
- Purified Water: The Way to Brand Expansion 5
- Future Cola: Sharing the China Market with Pepsi and Coke 7
- A Decade of Collaboration with Danone Was in Trouble 10
- Chapter 2 Nice: P&G's Fierce Local Competitor 17
- Product Differentiation: The Rising of a Workshop Factory 17
- Winner of the Laundry Detergent Market over P&G and Unilever 19
- Move up into the High-End Market 22
- Chapter 3 Taobao: The eBay Killer 27
- Taobao: Alibaba's Defense 28
- Differentiation from the Competitor 29
- Unique Corporate Culture 31
- The Advertisement War 32
- Huge Market Potential Brought by Big Market Share 34
- eBay China or China Piece of a Global eBay 36
- Chapter 4 Who Are They? 39
- Chinese POEs: MNC's Main Competitors in the China Market 39
- Small- and Medium-Sized POEs: Your Potential Rivals 39
- Research Methodology 47
- The Role of POEs in China's Economy 48
- Part II The Evolvement of Entrepreneurship in China 55
- Chapter 5 The Development of Chinese Commerce 57
- A Brief Historical Background 57
- The Period of Reform and Opening-up 81
- Chapter 6 Three Stories 87
- The Story of Michael Ma 87
- The Story of Liu Qiongying 93
- The Story of Hou Zhengyu 99
- Part III Understanding Entrepreneurs in Today's China 109
- Chapter 7 Who Are the Typical Entrepreneurs? 111
- Entrepreneurs of Grassroots Background 112
- Experts Turned Entrepreneurs 116
- Officials Turned Entrepreneurs 120
- Professional Managers Turned Entrepreneurs 121
- Chapter 8 Business Model 125
- Startup Capital 125
- Business Model 130
- Business Models with Chinese Characteristics 135
- American Models Do Not Work 137
- Transformation 138
- Building Organizational Capability 146
- Corporate Governance 154
- Bottlenecks 163
- Part IV Threats and Opportunities for MNCs: Competition and Cooperation with Chinese Entrepreneurs 169
- Chapter 9 Individual Characteristics for Their Success 171
- Characteristics for Success 171
- Chapter 10 Compete with Them 183
- Strengths of Chinese Startup POEs 184
- Weaknesses of Chinese Startup POEs 188
- Chapter 11 Collaborate with Them 191
- Possible Collaborative Opportunities with Chinese POEs 191
- Potential Caveats of Cooperating with Chinese POEs 196.
- Notes:
- Includes bibliographical references (pages 205-206) and index.
- ISBN:
- 9780470824368
- 0470824360
- OCLC:
- 261175732
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