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Designing effective Web surveys / Mick P. Couper.
- Format:
- Book
- Author/Creator:
- Couper, Mick.
- Language:
- English
- Subjects (All):
- Social surveys--Methodology.
- Social surveys.
- Internet surveys.
- Surveys--Methodology--Technological innovations.
- Surveys.
- Surveys--Methodology.
- Technological innovations.
- Physical Description:
- xvii, 398 pages : color illustrations ; 24 cm
- Place of Publication:
- Cambridge ; New York : Cambridge University Press, 2008.
- Contents:
- The importance of design for Web surveys
- The basic building blocks
- Going beyond the basics : visual and interactive enhancements to Web survey instruments
- General layout and design
- Putting the questions together to make an instrument
- Implementing the design.
- Notes:
- Includes bibliographical references (pages 363-387) and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1953 Fund.
- ISBN:
- 9780521889452
- 0521889456
- 9780521717946
- 0521717949
- OCLC:
- 228676672
- Online:
- Contributor biographical information
- Publisher description
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