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Management of design alliances : sustaining competitive advantage / edited by Margaret Bruce and Birgit H. Jevnaker.
LIBRA HF5415.15 .M2697 1998
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Product management.
- Industrial design.
- Physical Description:
- xi, 296 pages : illustrations ; 24 cm
- Other Title:
- Design alliances
- Place of Publication:
- Chichester ; New York : Wiley, [1998]
- Contents:
- Introduction: Birgit Helene Jevnaker 1
- Part 1 Acquisition of Design Expertise
- Chapter 1 Building Up Organizational Capabilities in Design / Birgit H. Jevnaker 13
- Chapter 2 In-House, Outsourced or a Mixed Approach to Design / Margaret Bruce, Barny Morris 39
- Part 2 Capabilities in Global New Product Development
- Chapter 3 Sourcing Design Competencies: Ingersoll-Rand / Margaret Bruce, Barny Morris 71
- Chapter 4 Global New Product Development: The Case of IBM Notebook Computers / Kiyonari Sakakibara 91
- Chapter 5 Absorbing or Creating Design Ability: HAG, HAMAX and TOMRA / Birgit H. Jevnaker 107
- Chapter 6 Novo Nordisk A/S: Innovative Design for Diabetics / Karen Freeze 137
- Chapter 7 Integrating Design as a Strategic Resource: The Case of Ericsson Mobile Communications / Lisbeth Svengren 159
- Chapter 8 Design and Competitive Advantage: The Case of Marimekko Oy, A Finnish Fashion Firm / Antti Ainamo 179
- Part 3 Design Expertise Perspectives
- Chapter 9 Design Management Lessons from the Past: Henry Dreyfuss and American Business / Karen Freeze, Earl Powell 205
- Chapter 10 The Contribution of Design to Business: A Competence-Based Perspective / Tore Kristensen 217
- Chapter 11 Challenge of Design Relationships: The Converging Paradigm / Brigitte Borja de Mozota 243
- Chapter 12 A Comparative Study of Design Professionals / Margaret Bruce, Barny Morris 261
- Part 4 Lessons for the Future.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Carleton and Mary Robinson Fund.
- ISBN:
- 0471974765
- 9780471974765
- OCLC:
- 36663061
- Online:
- Publisher description
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