The design agenda : a guide to successful design management / Rachel Cooper and Mike Press.

Format:

Book

Author/Creator:

Davies-Cooper, Rachel.

Contributor:

Press, Mike.

Carleton and Mary Robinson Fund.

Language:

English

Subjects (All):

Industrial design--Management.

Industrial design.

Physical Description:

298 pages : illustrations ; 24 cm

Place of Publication:

Chichester ; New York : Wiley, [1995]

Summary:

This book is an introduction to design management. It embraces a range of design related topics, from the introduction of the subject of design to the definition of design disciplines. It discusses why design is important not only to a company but also to the economic, social and cultural aspects of society both nationally and internationally. The authors highlight the importance of incorporating design at all levels of corporate activity, in terms of quality, marketing, technology and production. They offer ways in which companies should develop design policies and design strategies. The book provides students of design management and marketing with an ideal introductory text on design management, offering a theoretical overview with plenty of practical advice. Middle managers in retail and manufacturing industries will find the book a useful source of information on the management of design.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Carleton and Mary Robinson Fund.

ISBN:

0471941069

9780471941064

OCLC:

30156622

Online:

Contributor biographical information

Publisher description

Table of Contents