While you're reading / Gerard Unger.

Format:

Book

Author/Creator:

Unger, Gerard, 1942-2018.

Contributor:

Carleton and Mary Robinson Fund.

Standardized Title:

Terwijl je leest. English

Language:

Dutch

English

Subjects (All):

Graphic design (Typography).

Reading.

Physical Description:

223 pages, 12 unnumbered leaves of plates : illustrations ; 25 cm

Edition:

First edition.

Place of Publication:

New York : Mark Batty, 2007.

Summary:

This book is about everything that happens while you're reading, in front of your eyes and inside your head; and about what type designers, typographers and graphic designers bring to a page to make reading happen. Two examples of tantalizing questions will be answered: How is it possible to read without seeing any letters? How much hidden typographic knowledge does the average reader possess? Other subjects covered in this book include legibility; the philosphy of typographic layout; invisible typography; pattern recognition; the reading process; engrams; the ergonomics of letterforms; letterform familiarity and use; typeface choice; type design; negative space and illusions; the role of the serif; the universe of signs; typography & language, and more. Gerard Unger is a prominent typeface designer, graphic designer, author, and design educator. He is based in Bussum, The Netherlands.

Notes:

Translation from the Dutch of: Terwijl je leest.

Includes bibliographical references (pages 205-209) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Carleton and Mary Robinson Fund.

ISBN:

9780976224518

0976224518

OCLC:

149282097