Rhetorical and critical approaches to public relations II / edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer.

Format:

Book

Contributor:

Heath, Robert L. (Robert Lawrence), 1941-

Toth, Elizabeth L.

Waymer, Damion.

Series:

LEA's communication series

Communication series

Language:

English

Subjects (All):

Public relations--Moral and ethical aspects.

Public relations.

Communication in marketing.

Corporations--Public relations--Moral and ethical aspects.

Corporations.

Corporations--Public relations.

Physical Description:

xii, 380 pages ; 23 cm.

Other Title:

Rhetorical and critical approaches to public relations two

Place of Publication:

New York : Routledge, 2009.

Summary:

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Contents:

Section 1 Rhetorical Heritage and Critical Tradition 13

1 The Rhetorical Tradition: Wrangle in the Marketplace / Robert L. Health 17

2 The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives / Elizabeth L. Toth 48

3 Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations / David Mckie, Debashish Munshi 61

4 Civil Society as a Rhetorical Public Relations Process / Maureen Taylor 76

5 Perspectives on Public Relations History / Ron Pearson 92

6 Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts / Linda Aldoory 110

Section 2 Creating Shared Meaning through Ethical Public Relations Promotion and Publicity 125

7 Public Relations and the Strategic Use of Transparency: Consistency, Hypocrisy, and Corporate Change / Lars Thoger Christensen, Roy Langer 129

8 756*: The Legitimacy of a Baseball Number / Josh Boyd 154

9 The Devil in Disguise: Vioxx, Drug Safety, and the FDA / Jane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard 170

10 Activist Public Relations and the Paradox of the Positive: A Case Study of Frederick Douglass' "Fourth of July Address" / Robert L. Heath, Damion Waymer 195

11 Connecting Organizations and their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR) / Damion Waymer, Lan Ni 216

Section 3 Activism, Issues, Crisis, and Risk: Rhetorical Heavy Lifting 233

12 Crisis, Crisis Communication, Reputation, and Rhetoric / W. Timothy Coombs 237

13 Dialogue, Discourse Ethics, and Disney / Rebecca J. Meisenbach, Sarah Bonewits Feldner 253

14 Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups / Michael J. Palenchar, Kathy R. Fitzpatrick 272

15 Inter-organizational Crisis Communication: Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse Case / Suzanne Boys 290

Section 4 Character, Ethics, and Legitimacy in the Practice of Public Relations 311

16 Character and the Practice of Public Relations: Arthur W. Page and John W. Hill / Karen Miller Russell 315

17 Outlaw Discourse as Postmodern Public Relations / Josh Boyd, Sarah Hagedorn Vanslette 328

18 Documentary as an Activist Medium: The Wal-Mart Movie / Ashli Quesinberry Stokes, Rachel L. Holloway 343

19 Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility / Oyvind Ihlen 360.

Notes:

Includes bibliographical references and index.

ISBN:

9780805864236

0805864237

9780805864243

0805864245

9781410618580

1410618587

OCLC:

237199154