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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability / Les Binet, Peter Field.
Lippincott Library HF5415 .B56 2007
Available
- Format:
- Book
- Author/Creator:
- Binet, Les.
- Series:
- IPA dataMINE ; no. 2.
- IPA dataMINE ; no. 2
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Marketing--Cost effectiveness.
- Genre:
- Case studies.
- Physical Description:
- 128 pages : illustrations ; 30 cm.
- Place of Publication:
- Henley-on-Thames : World Advertising Research Center, 2007.
- Notes:
- Includes bibliographical references (pages 115-116) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.
- ISBN:
- 9781841161983
- 1841161985
- OCLC:
- 124026725
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