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Garlic capital of the world : Gilroy, garlic, and the making of a festive foodscape / Pauline Adema.

Van Pelt Library GT2853.U5 A34 2009
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Format:
Book
Author/Creator:
Adema, Pauline.
Language:
English
Subjects (All):
Food habits--California--Gilroy.
Food habits.
Garlic--Social aspects--California--Gilroy.
Garlic.
Folk festivals--California--Gilroy.
Folk festivals.
Social aspects.
Gilroy (Calif.)--Social life and customs.
Gilroy (Calif.).
California--Gilroy.
California.
Physical Description:
xiii, 196 pages : illustrations, maps ; 23 cm
Place of Publication:
Jackson : University Press of Mississippi, [2009]
Contents:
Making a foodscape : Gilroy and the iconization of garlic
The festivalization of garlic : creating and celebrating community in Gilroy
From foreign to fad : garlic's twentieth-century transition
Garlic galore : festival inversion, subversion, and the enactment of labor relations
Place branding and selling place : creating and marketing identity capital
"This little piggy went to PigFest
" : the paradox of PigFest
Festive foodscapes : food symbolization and place making.
Notes:
Includes bibliographical references (pages 173-190) and index.
ISBN:
9781604731200
1604731206
9781604731217
1604731214
OCLC:
227031638

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