Global motivations : Honda, Toyota, and the drive toward American manufacturing / Jonathan S. Russ.

Format:

Book

Author/Creator:

Russ, Jonathan S.

Language:

English

Subjects (All):

Honda of America Mfg.

Toyota Motor Manufacturing U.S.A. Inc.

Automobile industry and trade--United States--History.

Automobile industry and trade.

United States.

History.

Physical Description:

xiii, 176 pages ; 23 cm

Place of Publication:

Lanham, Md. : University Press of America, [2009]

Summary:

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan S. Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.

Contents:

1 From Whence They Came 1

2 Leaps and Bounds 23

3 What Power the Dollar? 42

4 My New Kentucky Home 68

5 Encountering the Critics 96

6 Selecting the Best 122

7 Made in the U.S.A. 142.

Notes:

Includes bibliographical references (pages 151-167) and index.

ISBN:

9780761839309

0761839305

9780761839316

0761839313

9780761842064

0761842063

OCLC:

297817729