Party images in the American electorate / Mark D. Brewer.

Format:

Book

Author/Creator:

Brewer, Mark D.

Language:

English

Subjects (All):

Republican Party (U.S. : 1854- ).

Democratic Party (U.S.).

Political parties--United States--Public opinion.

Political parties.

Democratic Party (U.S.)--Public opinion.

Republican Party (U.S. : 1854- )--Public opinion.

Public opinion--United States.

Public opinion.

United States.

United States--Politics and government.

Politics and government.

Physical Description:

xiii, 117 pages : illustrations ; 24 cm

Place of Publication:

New York : Routledge, 2009.

Summary:

Scant attention has been devoted to the American electorate's party images - the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding individuals' political perceptions and, ultimately, voting behavior.

Party Images in the American Electorate systematically examines the substance, evolution, and manipulation of party images within the American public over the last half century, both within the public as a whole and within important subgroups based on class, race and ethnicty, sex, and religiosity. Ultimately, Brewer demonstrates how these party images are tied into the story of party polarization and how they affect electoral outcomes in the United States.

Contents:

Pictures of parties

Party images in the electorate as a whole

Party images and the class cleavage

Party images and race and ethnicity

Party images and sex

Party images and religious salience

Conclusion.

Notes:

Includes bibliographical references (pages [101]-114) and index.

ISBN:

9780415962759

0415962757

9780415962766

0415962765

9780203884492

0203884493

OCLC:

166379177