Nonprofit marketing best practices / John J. Burnett.

Format:

Book

Author/Creator:

Burnett, John, 1944-

Language:

English

Subjects (All):

Nonprofit organizations--Marketing.

Nonprofit organizations.

Physical Description:

xvi, 320 pages : illustrations ; 24 cm

Place of Publication:

Hoboken, N.J. : Wiley, [2007]

Contents:

1. Nonprofits : yesterday, today, and tomorrow

2. The essence of marketing : terms and processes nonprofits need to know

3. Approaching the market

4. Marketing research : the foundation for planning

5. External considerations in marketing introduction

6. Transitioning to services marketing

7. Decision making by target markets and stakeholders

8. Creating and managing products

9. Communicating to mass markets

10. Pricing the product

11. The channels of distribution

12. Raising funds and acquiring volunteers.

Notes:

Includes bibliographical references and index.

ISBN:

9780471791898

047179189X

OCLC:

72655583

Online:

Contributor biographical information

Publisher description