Storytelling for grantseekers : a guide to creative nonprofit fundraising / Cheryl A. Clarke ; foreword by Frances A. Phillips.

Format:

Book

Author/Creator:

Clarke, Cheryl, 1955-

Language:

English

Subjects (All):

Fund raising.

Proposal writing for grants.

Physical Description:

xxii, 192 pages : illustrations ; 24 cm

Edition:

Second edition.

Other Title:

Storytelling for grant seekers

Place of Publication:

San Francisco, CA : Jossey-Bass, [2009]

Summary:

This second edition of the best-selling book Storytelling for Grontseekers contains all the resources and information needed to help craft a persuasive summary, package a compelling narrative story, and create a short story approach to letters of inquiry. Cheryl Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the larger grantseeking effort, one that emphasizes preparation, working with the entire development staff and board of directors, and maintaining positive relations with funders. Using this resource, new and seasoned grantseekers will discover how to channel their passion and creativity to tell their organization's tale and create winning proposals.

Completely revised and updated, this new edition contains: A collection of new illustrative examples, Exercises that incorporate the storytelling approach, Suggestions for planning and hosting successful site visits, A helpful example of a full narrative proposal, Information about how the storytelling approach applies to other fundraising communications such as appeal letters and case statements.

Contents:

Introduction: Why Storytelling? 1

1 First Steps: Getting Ready for Grantseeking 5

2 Research and Relationships: Finding and Cultivating Your Audience 17

3 The Short Story: Writing Letters of Inquiry 37

4 The Proposal Narrative: Introducing the Characters and the Place 47

5 The Need or Problem: Building Tension and Conflict into Your Story 65

6 Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87

7 Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101

8 The Budget: Translating Your Story from Words to Numbers 113

9 The Summary, Titles, and Headings: Preparing Your Marketing Copy 131

10 Packaging: Publishing Your Proposal Story 141

11 Site Visits and Beyond: Interacting with Funders 159

12 Beyond Grants: Applying the Storytelling Method 169

Appendix The Final Manuscript: Two Letter Proposal Samples 179.

Notes:

Includes index.

ISBN:

9780470381229

0470381221

OCLC:

234432229