New business in India : the 21st century opportunity / Paul Davies.

Format:

Book

Author/Creator:

Davies, Paul (Paul J.)

Series:

World Scientific series on 21st century business 1793-5660 ; v. 1.

World Scientific series on 21st century business, 1793-5660 ; v. 1

Language:

English

Subjects (All):

Commerce.

India--Commerce--21st century.

India.

India--Economic conditions.

Economic conditions.

India--Social conditions.

Social conditions.

Physical Description:

xviii, 227 pages ; 24 cm.

Place of Publication:

Singapore ; Hackensack, NJ : World Scientific, [2008]

Summary:

Davis, a UK consultant for business process outsourcing, offers this guide for entrepreneurs who want to enter and compete in the Indian marketplace for the first time. The author provides specific tips on how to establish a company, develop marketing strategies and sales programs and take advantage of rapid economic growth in a legal and ethical manner. This book describes the potential barriers to entry and how to overcome them, what types of products and services show the greatest potential in India and how to manage partnerships, distributorships, joint ventures and DBOTs. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Contents:

India now

Why India?

Understanding Indians and Indian business

The domestic market

Which products, services and sectors

and why

Barriers to entry and how to overcome them

Creating the business case and the business plan

How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself

Sales and marketing in India

Staffing in India and global talent management

Turning these insights into real business advantage

India tomorrow.

Notes:

Includes bibliographical references (pages 211-218) and index.

ISBN:

9789812790422

981279042X

9789812790446

9812790446

OCLC:

191658441