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India's store wars : retail revolution and the battle for the next 500 million shoppers / Geoff Hiscock.
Lippincott Library HF5429.6.I5 H57 2008
Available
- Format:
- Book
- Author/Creator:
- Hiscock, Geoff.
- Language:
- English
- Subjects (All):
- Retail trade--India.
- Retail trade.
- Retail trade--Economic aspects--India.
- Consumer behavior--India.
- Consumer behavior.
- Retail trade--Economic aspects.
- India--Economic conditions--21st century.
- India.
- Economic conditions.
- India--Commerce.
- Commerce.
- India--Social conditions--21st century.
- Social conditions.
- Physical Description:
- x, 208 pages ; 23 cm
- Place of Publication:
- Singapore ; Hoboken, NJ : Wiley, 2008.
- Contents:
- Chapter 1 The Golden Bird 5
- Chapter 2 What Do Consumers Want? 21
- Chapter 3 The Incumbents: Biyani, Raheja, Goenka 37
- Chapter 4 Newcomers: Reliance the Goliath 53
- Chapter 5 Newcomers: Bharti's Way with Wal-Mart 69
- Chapter 6 Old houses, New Ambitions: Tata and Birla 83
- Chapter 7 Shock of The New: Muscling Up in The Regions 95
- Chapter 8 Meet You at The Mall 111
- Chapter 9 The Rural Scene: Is There Life Beyond The Metros? 127
- Chapter 10 Supply Chain Dilemma: Horn Please, OK? 147
- Chapter 11 The Search for Talent 161
- Chapter 12 Scanning a New Horizon 175.
- Notes:
- Includes bibliographical references (pages 195-200) and index.
- ISBN:
- 9780470823514
- 0470823518
- OCLC:
- 233788155
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