1 option
Communicating with consumers : the information processing approach / edited by Michael L. Ray and Scott Ward.
- Format:
- Book
- Series:
- Sage contemporary social science issues ; 21.
- Sage contemporary social science issues ; 21
- Language:
- English
- Subjects (All):
- Consumers.
- Physical Description:
- 142 pages : illustrations ; 22 cm.
- Place of Publication:
- Beverly Hills, Calif. : Sage Publications, 1976.
- Notes:
- "The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."
- Includes bibliographies.
- ISBN:
- 0803905793
- OCLC:
- 2034765
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