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The Negro and American advertising ; a content analysis, 1946-1965 / by Harold H. Kassarjian.
- Format:
- Book
- Author/Creator:
- Kassarjian, Harold H.
- Language:
- English
- Subjects (All):
- Advertising.
- African Americans.
- Physical Description:
- 44 leaves ; 28 cm
- Place of Publication:
- Los Angeles : Graduate School of Business Administration, UCLA, 1965.
- Notes:
- Research paper no. 19.
- Bibliography: Leaf 44.
- OCLC:
- 2032212
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