Key readings in media today : mass communication in contexts / edited by Brooke Erin Duffy and Joseph Turow.

Format:

Book

Contributor:

Duffy, Brooke Erin

Turow, Joseph

Language:

English

Subjects (All):

Mass media.

Physical Description:

xi, 484 pages ; 26 cm

Place of Publication:

New York : Routledge, 2009.

Summary:

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Contents:

Part 1 Understanding the Nature of Mass Media 13

1 Mass Communication, Popular Taste and Organized Social Action / Paul F. Lazarsfeld, Robert K. Merton 19

2 The Definition of Media Literacy / W. James Potter 35

3 Common Media for an Uncommon Nation / Ben H. Bagdikian 47

4 Political Problem, Political Solutions / Robert McChesney 60

5 Not Toasters: The Special Nature of Media Products / C. Edwin Baker 90

6 Four Puzzles From Cyberspace / Lawrence Lessig 102

Part 2 The Print Media 121

7 Making News: Time and Typifications / Gaye Tuchman 125

8 Convergence: News Production in a Digital Age / Eric Klinenberg 145

9 Time Ahead: Digital Challenges Facing Print Magazines / Brooke Erin Duffy 160

10 Sex, Lies, and Advertising / Gloria Steinem 166

11 Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter / Philip Nel 180

12 Newspapers Rocken Espanol / Mark Fitzgerald 194

Part 3 The Electronic Media 201

13 What is News? / Neil Postman, Steve Powers 205

14 Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project / Katherine Sender 212

15 Deconstructing the Diversity Principle / Philip M. Napoli 230

16 Radio and Modernity: Time, Place and "Communicative Capacity" / David Hendy 256

17 Fallout: A Follow up to "The Internet Debacle" / Janis Ian 278

18 Promoting the Industry / Janet Wasko 287

19 Blockbuster Meets Superhero Comic, or Art House Meets Graphic Novel? The Contradictory Relationship Between Film and Comic Art / Matthew P. McAllister, Ian Gordon, Mark Jancovich 303

Part 4 The Digital Media 313

20 The Long Tail / Chris Anderson 317

21 Peer Production and Sharing / Yochai Benkler 327

22 Your Brain on Video Games: Could They Actually be Good for You? / Steven Johnson 340

23 Sports Online: The Newest Player In Mediasport / Michael Real 346

24 Quentin Tarantino's Star Wars? Digital Cinema, Media Convergence, and Participatory Culture / Henry Jenkins 360

25 Download This: Youtube Phenom Has a Big Secret / Ethan Smith, Peter Lattman 379

Part 5 Advertising and Public Relations 383

26 The Work of Adcult / James B. Twitchell 387

27 "Chaos Scenario": A Look at the Marketing Industry's Coming Disaster / Bob Garfield 401

28 Rethinking Television in the Digital Age / Joseph Turow 413

29 Philanthropy as Public Relations: A Critical Perspective on Cause Marketing / Inger L. Stole 426

30 Media, War, and Propaganda: Strategies of Information Management During the 2003 Iraq War / Deepa Kumar 441

31 The Public and its Problems: Some Notes for the New Millennium / Stuart Ewen 462.

Notes:

Includes bibliographical references and index.

ISBN:

9780415992046

0415992044

9780415992053

0415992052

OCLC:

213849153