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The power of internal marketing : the key to dental practice success / [developed by the Council on Dental Practice].

Levy Dental Medicine Library - Stacks RK58 .P69 2004
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LIBRA RK58 .P69 2004
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Format:
Book
Contributor:
Council on Dental Practice (U.S.)
Language:
English
Subjects (All):
Dentistry--Practice--Economic aspects.
Dentistry.
Marketing of Health Services.
Practice Management, Dental--economics.
Dentistry--Practice.
Medical Subjects:
Marketing of Health Services.
Practice Management, Dental--economics.
Physical Description:
113 pages ; 29 cm
Other Title:
Key to dental practice success
Place of Publication:
Chicago, Ill. : American Dental Association, [2004]
Contents:
Building relationships: the key to internal marketing
Your role as a dentist in promoting your practice
Your dental team as a marketing resource
Building your business through referrals
Measuring patient satisfaction
Developing a practice newsletter
Developing a practice webside
Sample letters to build your practice.
Notes:
Includes bibliographical references.
OCLC:
60314293

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