Media messages and public health : a decisions approach to content analysis / by Amy B. Jordan ... [and others].

Format:

Book

Contributor:

Jordan, Amy B. (Amy Beth)

Language:

English

Subjects (All):

Mass media in health education.

Content analysis (Communication).

Health behavior.

Communication in medicine.

Health Education.

Mass Media.

Attitude to Health.

Health Behavior.

Health Promotion.

Information Dissemination--methods.

Medical Subjects:

Health Education.

Mass Media.

Attitude to Health.

Health Behavior.

Health Promotion.

Information Dissemination--methods.

Physical Description:

xvii, 270 pages : illustrations ; 23 cm

Place of Publication:

New York : Routledge, 2009.

Summary:

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues, measurement challenges posed by the broad range of media, use of content analysis across multiple media types, the potential for individual differences in audience interpretation of message content, case studies that examine public health issues in the media to illustrate the decisions that are made when developing content analysis studies.

The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions, and implications for each varying alternative and ultimately advances the science of content analysis research.

Contents:

Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein

Linking content analysis and media effects research / Dale Kunkel

Defining and measuring key content variables / W. James Potter

Sampling and content analysis: an overview of the issues / Amy B. Jordan and Jennifer Manganello

Reliability for content analysis / Kimberly A. Neuendorf

Research ethics in content analysis / Nancy Signorielli

Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin

Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.]

(De)coding television's representation of sexuality: beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman

Linking media content to media effects: the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu

Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy ... [et al.]

Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin

Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith

Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel

Advancing the science of content analysis / Amy B. Jordan ... [et al.].

Notes:

Includes bibliographical references and indexes.

ISBN:

9780805860245

080586024X

9780805860252

0805860258

OCLC:

214300011