Routledge handbook of public diplomacy / edited by Nancy Snow, Philip M. Taylor.

Format:

Book

Contributor:

Snow, Nancy.

Taylor, Philip M.

Annenberg School of Communications (University of Southern California). Center on Public Diplomacy.

Series:

Routledge international handbooks

Language:

English

Subjects (All):

International relations--Handbooks, manuals, etc.

International relations.

Diplomacy--Handbooks, manuals, etc.

Diplomacy.

Genre:

Handbooks and manuals.

Physical Description:

xx, 382 pages : illustrations ; 27 cm.

Place of Publication:

New York : Routledge, 2009.

Summary:

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy, national image, and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip M. Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.

Contents:

1 Rethinking Public Diplomacy / Nancy Snow 3

2 Public Diplomacy and Strategic Communications / Philip M. Taylor 12

Part 1 The Context of Public Diplomacy

3 Public Diplomacy before Gullion: The Evolution of a Phrase / Nicholas J. Cull 19

4 Public Diplomacy as Loss of World Authority / Michael Vlahos 24

5 Public Opinion and Power / Ali S. Wyne 39

6 Exchange Programs and Public Diplomacy / Giles Scott-Smith 50

7 Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy / John Brown 57

Part 2 Public Diplomacy Applications

8 Operationalizing Public Diplomacy / Matthew C. Armstrong 63

9 Between "Take-offs" and "Crash Landings": Situational Aspects of Public Diplomacy / John Robert Kelley 72

10 Mapping out a Spectrum of Public Diplomacy Initiatives: Information and Relational Communication Frameworks / R.S. Zaharna 86

11 The Nexus of U.S. Public Diplomacy and Citizen Diplomacy / Sherry Mueller 101

Part 3 Public Diplomacy Management: Image, Influence, and Persuasion

12 Public Diplomacy in International Conflicts: A Social Influence Analysis / Anthony Pratkanis 111

13 Credibility and Public Diplomacy / Robert H. Gass, John S. Seiter 154

14 The Culture Variable in the Influence Equation / Kelton Rhoads 166

15 Military Psychological Operations as Public Diplomacy / Mark Kilbane 187

Part 4 State and Non-State Actors in Public Diplomacy

16 American Business and Its Role in Public Diplomacy / Keith Reinhard 195

17 The Public Diplomat: A First Person Account / Peter Kovach 201

18 The Case for Localized Public Diplomacy / William P. Kiehl 212

19 The Distinction Between Public Affairs and Public Diplomacy / Ken S. Heller, Liza M. Persson 225

20 Valuing Exchange of Persons in Public Diplomacy / Nancy Snow 233

Part 5 Global Approaches to Public Diplomacy

21 Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK / Ali Fisher 251

22 German Public Diplomacy: The Dialogue of Cultures / Oliver Zollner 262

23 Origin and Development of Japan's Public Diplomacy / Tadashi Ogawa 270

24 China Talks Back: Public Diplomacy and Soft Power for the Chinese Century / Gary D. Rawnsley 282

25 Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management / Gyorgy Szondi 292

26 Australian Public Diplomacy / Naren Chitty 314

Part 6 Advancing Public Diplomacy Studies

27 How Globalization Became U.S. Public Diplomacy at the End of the Cold War / Joseph Duffey 325

28 Ethics and Social Issues in Public Diplomacy / Richard Nelson, Foad Izadi 334

29 Noopolitik: A New Paradigm for Public Diplomacy / David Ronfeldt, John Arquilla 352.

Notes:

"Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California."

Includes bibliographical references (pages 367-371) and index.

ISBN:

9780415953016

0415953014

9780415953023

0415953022

9780203891520

020389152X

OCLC:

214282526