American automobile advertising, 1930-1980 : an illustrated history / Heon Stevenson.

Format:

Book

Author/Creator:

Stevenson, Heon, 1966-

Language:

English

Subjects (All):

Advertising--Automobiles--United States--History--20th century.

Advertising.

Automobile industry and trade--United States--History--20th century.

Automobile industry and trade.

History.

Advertising--Automobiles.

United States.

Physical Description:

x, 267 pages, 16 pages of plates : illustrations (some color) ; 29 cm

Place of Publication:

Jefferson, N.C. : McFarland, [2008]

Summary:

"This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher.

Notes:

Includes bibliographical references (pages 255-257) and index.

ISBN:

9780786436859

0786436859

OCLC:

173241131