Health communication in the new media landscape / Jerry C. Parker, Esther Thorson, editors.

Format:

Book

Contributor:

Parker, Jerry C. (Jerry Calvin), 1947-

Thorson, Esther.

Language:

English

Subjects (All):

Communication in medicine.

Mass media in health education.

Delivery of Health Care--trends.

Communication.

Community Participation.

Medical Informatics--methods.

Medical Subjects:

Delivery of Health Care--trends.

Communication.

Community Participation.

Medical Informatics--methods.

Physical Description:

xxxiii, 460 pages : illustrations ; 24 cm

Place of Publication:

New York : Springer Pub., [2009]

Summary:

To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts.

Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication, How new media can be used to improve health literacy, How patients can learn about health-related issues and health care, New ways practitioners will be able to communicate with their patients, How persons with chronic diseases learn about resources, support systems, and rehabilitation, The impact of the new media landscape on health care providers, insurance companies, and health care policies.

Contents:

The challenge of health care and disability / Jerry C. Parker ... [et al.]

Emerging demographics and health care trends / Mary E. Northridge, Rubiahna L. Vaughn, and Alwyn T. Cohall

Communication strategies for reducing racial and cultural disparities / María E. Len-Ríos

Health communication: trends and future directions / Mohan J. Dutta

Emerging trends in the new media landscape / Margaret E. Duffy and Esther Thorson

Enhancing consumer involvement in health care / Bradford W. Hesse

E-health self-care interventions for persons with chronic illnesses: review and future directions / Robert L. Glueckauf and Mia Liza A. Lustria

Increasing computer-mediated social support / Kevin B. Wright

Engaging consumers in health care advocacy using the Internet / Janet M. Marchibroda

Improving physician-patient communication / Petya Eckler, Gregory M. Worsowicz, and Katherine Downey

Health literacy in the digital world / Christina Zarcadoolas and Andrew Pleasant

Making the grade: identification of evidence-based communication messages / E. Sally Rogers and Marianne Farkas

New strategies of knowledge translation: a knowledge value mapping framework / Juan D. Rogers

International innovations in health communication / Muhiuddin Haider, Scott C. Ratzan, and Wendy Meltzer

Connecting cognate fields: health communication and biomedical informatics / Brian K. Hensel, Suzanne A. Boren, and Glen T. Cameron

New media: a third force in health care / Kristofer J. Hagglund, Cheryl L. Shigaki, and Jordan G. McCall

Health communication in the new media landscape: a summary / Esther Thorson and Margaret E. Duffy.

Notes:

Includes bibliographical references and index.

ISBN:

9780826101228

0826101224

OCLC:

231745568