Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

Format:

• Book

Author/Creator:

• Mahajan, Vijay, 1948-

Contributor:

• Edward Giera and Kimberly Hirschman Fund.

Language:

English

Subjects (All):

• Investments, Foreign--Africa.
• Investments, Foreign.
• International business enterprises.
• Africa.
• International business enterprises--Africa.
• Africa--Commerce.
• Commerce.
• Africa--Economic conditions.
• Economic conditions.

Physical Description:

xii, 260 pages, 16 unnumbered pages of plates : illustrations (chiefly color), maps (chiefly color) ; 24 cm

Place of Publication:

Upper Saddle River, N.J. : Wharton School Pub., [2009]

Contents:

• Baking bread in Zimbabwe
• Africa is richer than you think
• The power of Africa two
• Harnessing the Hanouti: opportunities in organizing the market
• Building Mama Habiba an ice factory: opportunities in infrastructure
• Running with the cheetah generation: opportunities in Africa's youth market
• Hello to Nollywood: opportunities in media and entertainment
• Coming home: opportunities in the African diaspora
• Conclusion: Ubuntu market.

Notes:

Includes bibliographical references (pages 221-237) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Edward Giera and Kimberly Hirschman Fund.

ISBN:

• 0132339420
• 9780132339421

OCLC:

213765772

Online:

The Edward Giera and Kimberly Hirschman Fund Home Page