Countering counterfeit trade : illicit market insights, best-practice strategies, and management toolbox / Thorsten Staake, Elgar Fleisch.

Format:

Book

Author/Creator:

Staake, Thorsten.

Contributor:

Fleisch, Elgar.

Language:

English

Subjects (All):

Product counterfeiting--Prevention.

Product counterfeiting.

Physical Description:

xvii, 229 pages : illustrations ; 25 cm

Place of Publication:

Berlin : Springer, [2008]

Summary:

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy - and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented.

Contents:

Methodology ix

Part A Knowing the Enemy - The Mechanisms of Counterfeit Trade 1

1 An Introduction to Counterfeit Markets 3

1.1 The changing nature of counterfeit trade 8

1.2 A global problem - Frequently discussed, little understood 14

1.3 Counterfeiting is not parallel trade is not overproduction - Why a clear problem definition is needed 16

1.4 Academic publications on counterfeit trade 19

2 Understanding Counterfeit Supply 23

2.1 Strategies and production settings of counterfeit producers 23

2.2 Distribution channels and shipment strategies for illicit goods 35

2.3 Exploring the counterfeiters' business case 41

2.4 Research on counterfeit supply 44

3 Counterfeit Demand and the Role of the Consumer 47

3.1 Consumer behavior in counterfeit markets 47

3.2 Developing brand- and product-specific consumer studies 56

3.3 Research in counterfeit demand 59

Part B Countermeasures - Best Practices and Strategy Development 67

4 Established Anti-counterfeiting Approaches - Best Practices 69

4.1 State-of-the-art in anti-counterfeiting 69

4.2 The characteristics of successful practices 77

4.3 Research on managerial and legal countermeasures 79

5 Implementing Anti-counterfeiting Measures 85

5.1 Monitoring processes 85

5.2 Reaction processes 91

5.3 Preventive measures 93

5.4 Organizational structure of anti-counterfeiting units 97

Part C Management Tools - Towards a Fact-based Managerial Approach 101

6 Determining the Market Share of Counterfeit Articles 103

6.1 A critique of existing statistics 104

6.2 Macroeconomic calculations 114

6.3 Microeconomic calculations 121

7 Implications for Affected Enterprises 125

7.1 Quantifying the loss of revenue 125

7.2 A model to assess the impact on brand value 133

7.3 Implications for quality costs, liability claims, and future competition 141

7.4 Positive effects of counterfeit trade 144

7.5 Research on the impact of counterfeit trade 146

Part D Product-protection Technologies 149

8 Principles of Product Security Features 151

8.1 Classification of protection technologies 151

8.2 Attack scenarios and their implications 155

8.3 Requirements for security features 157

9 The Potential of RFID for Brand- and Product-protection 161

9.1 An introduction to the Internet of Things 162

9.2 Technical principles of RFID technology 170

9.3 Solution concepts 177

9.4 Application scenarios 187

Part E Managerial Guidelines and Conclusions 197.

Notes:

Includes bibliographical references (pages [211]-224) and index.

ISBN:

9783540769460

3540769463

OCLC:

234294078