Television in India : satellites, politics, and cultural change / edited by Nalin Mehta.

Format:

Book

Contributor:

Mehta, Nalin, 1968-

Series:

Media, culture, and social change in Asia series ; 16.

Media, culture, and social change in Asia series

Language:

English

Subjects (All):

Television broadcasting--India.

Television broadcasting.

India.

Physical Description:

ix, 170 pages ; 24 cm.

Place of Publication:

Abingdon [England] ; New York, NY : Routledge, 2008.

Summary:

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until 1991, India possessed only a single state-owned television channel, but since then there has been a rapid expansion in independent satellite channels, and correspondingly strong growth in viewing figures. This book explores this transformation, explaining how television, a medium that developed in the industrial West, was adapted to suit Indian conditions, and in turn has altered Indian social practices, making possible new ways of imagining identities, conducting politics and engaging with the state. In particular, satellite television initially came to India as the representative of global capitalism but it was appropriated by Indian entrepreneurs and producers who Indianised it. Considering the full gamut of Indian television - from 'national' networks in English and Hindi to the state of regional language networks - this book elucidates the transformative impact of television on a range of important social practices, including politics and democracy, sport and identity formation, cinema and popular culture. Overall, it shows how the story of television in India is also the story of India's encounter with the forces of globalisation.

Contents:

Satellite television, identity and globalisation in contemporary India / Nalin Mehta

The Mahatma didn't like the movies and why it matters / Robin Jeffrey

India talking / Nalin Mehta

Politics without television / Maxine Loynd

Muslims on television / Roshni Sengupta

Give me a vote, and I will give you a TV set / Maya Ranganathan

Soaps, serials, and the CPI(M), cricket beat them all / Boria Majumdar

Bowling with the wind / Peter Hutton

Changing contexts, new texts / Sharmistha Gooptu.

Notes:

Includes bibliographical references and index.

ISBN:

9780415447591

0415447593

9780203895597

0203895592

OCLC:

166382959