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Buying in : the secret dialogue between what we buy and who we are / Rob Walker.
Lippincott Library HF5415.1255 .W35 2008
Available
- Format:
- Book
- Author/Creator:
- Walker, Rob, 1968-
- Language:
- English
- Subjects (All):
- Branding (Marketing)--United States.
- Branding (Marketing).
- Brand name products--United States.
- Brand name products.
- United States.
- Physical Description:
- xxi, 291 pages ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Random House, [2008]
- Contents:
- The desire code
- The pretty good problem
- The straw man in the gray flannel suit
- Rationale thinking
- Ignoring the Joneses
- Murketing [sic]
- Chuck Taylor was a salesman
- Rebellion, unsold
- Click
- Very real
- The murkiest common denominator
- The commercialization of chitchat
- The brand underground
- invisible badges
- Murketing ethics
- What's the matter with Wal-Mart shoppers?
- Beyond the thing itself.
- Notes:
- Includes bibliographical references (pages [265]-274) and index.
- ISBN:
- 9781400063918
- 1400063914
- OCLC:
- 173659563
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