Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

Format:

Book

Author/Creator:

Perreault, William D., Jr.

Contributor:

Cannon, Joseph P. (Assistant professor of marketing)

McCarthy, E. Jerome (Edmund Jerome)

Rosengarten Family Fund.

Language:

English

Subjects (All):

Marketing.

Physical Description:

xxxvi, 660 pages, 37 unnumbered pages : color illustrations ; 28 cm+e 1 CD-ROM (sound, color ; 4 3/4 in.)

Edition:

Eleventh edition.

Place of Publication:

Boston : McGraw-Hill/Irwin, [2008]

System Details:

System requirements for accompanying CD-ROM: Microsoft Windows, 2000/XP, or Windows Vista; minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.

Summary:

Accompanying CD-ROM contains ... "interesting and interactive tools, programs, videos, graphics, and illustrations."--P. xx. More detailed content description on pp. xx-xxiii.

Notes:

Includes index.

Includes bibliographical references (pages 601-655).

Local Notes:

Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.

ISBN:

9780073404714

0073404713

OCLC:

150256245