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Marketing ethics / Rick D. Saucier ; with a preface by Kimberly K. Folkers.
Lippincott Library HF5415 .S277 2008
Available
- Format:
- Book
- Author/Creator:
- Saucier, Rick D.
- Language:
- English
- Subjects (All):
- Marketing--Moral and ethical aspects.
- Marketing.
- Advertising--Moral and ethical aspects.
- Advertising.
- Physical Description:
- xv, 162 pages : illustrations ; 24 cm
- Place of Publication:
- Lewiston [N.Y.] : Edwin Mellen Press, [2008]
- Notes:
- Includes bibliographical references (pages 145-160) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
- ISBN:
- 0773451161
- 9780773451162
- OCLC:
- 213400940
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