Click : what millions of people are doing online and why it matters / Bill Tancer.

Format:

Book

Author/Creator:

Tancer, Bill.

Language:

English

Subjects (All):

Internet users--United States--Psychology.

Internet users.

Web usage mining.

Psychology.

United States.

Physical Description:

xi, 221 pages : illustrations ; 25 cm

Edition:

First edition.

Place of Publication:

New York : Hyperion, [2008]

Summary:

An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends.

Contents:

PPC

porn, pills, and casinos

Getting to the what we really think

Prom in January

Failed resolutions & the false hope syndrome

Celebrity worship syndrome

What are you afraid of? : and other telling questions

Web who.0

Data rocks and the television-Internet connection

Women wrestlers and arbitraging financial markets

Finding the early adopters

Super-connectors and predicting the next rock star

Epilogue : who we are and why it matters.

Notes:

Includes bibliographical references (pages [205]-209) and index.

ISBN:

9781401323042

1401323049

OCLC:

191810215