Global television : co-producing culture / Barbara J. Selznick.

Format:

Book

Author/Creator:

Selznick, Barbara J., 1970-

Series:

Emerging media

Language:

English

Subjects (All):

Television broadcasting--Social aspects.

Television broadcasting.

Television broadcasting--Influence.

Globalization--Social aspects.

Globalization.

Americanization.

Physical Description:

xi, 210 pages : illustrations ; 22 cm.

Place of Publication:

Philadelphia : Temple University Press, 2008.

Summary:

Global Television explores the ways international co-productions such as Highlander: The Series and The Odyssey are changing television into a transnational commodity. Barbara Selznick examines the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation. She considers how this mode of production-as a means by which transnational television is created-has economic rewards and cultural benefits as well as drawbacks. Selznick indicates that while the style, narrative, themes and ideologies may be interesting, corporate capitalism ultimately impacts these programs in significant ways.

Contents:

Introduction : McTelevision in the global village

History without nation : global fiction

Clear, strong brands : British television as a marketing tool

The three C's : children, citizenship and co-production

Global truths : documentaries for the world

Conclusion : tranculturation or the expansion of modern capitalism.

Notes:

Includes bibliographical references (pages [187]-203) and index.

ISBN:

9781592135035

9781592135042

159213503X

1592135048

OCLC:

183392734