1 option
Sony vs. Samsung : the inside story of the electronics giants' battle for global supremacy / Sea-Jin Chang.
Lippincott Library HD9696.A3 J323 2008
Available
- Format:
- Book
- Author/Creator:
- Chang, Se-jin, 1960-
- Language:
- English
- Subjects (All):
- Sonī Kabushiki Kaisha.
- Samsŏng Chŏnja.
- Electronic industries--Japan--History.
- Electronic industries.
- Electronic industries--Korea (South)--History.
- Industrial management--Japan--History.
- Industrial management.
- History.
- Japan.
- Industrial management--Korea (South)--History.
- Korea (South).
- Physical Description:
- xi, 200 pages : illustrations ; 23 cm
- Other Title:
- Sony versus Samsung
- Place of Publication:
- Singapore ; Hoboken, NJ : John Wiley & Sons, 2008.
- Contents:
- Chapter 1 Sony and Samsung: Portraits of Two Global Competitors 1
- The Fall of Sony and the Rise of Samsung Electronics 1
- A Turning Point 1
- The Media Hype 4
- Comparison of Sony and Samsung Electronics: Motivations and Limitations 7
- The History and Business Areas of Sony and Samsung Electronics 9
- Sony 9
- Samsung Electronics 14
- Sony and Samsung Electronics' Performance 16
- Sony's Stagnation 16
- The Rise of Samsung Electronics 19
- Strategy Content and Strategy Process 22
- Part 1 Strategic Analysis
- Chapter 2 Prince and Pauper in the Analog World 25
- Sony, the Prince of Analog 26
- Founding Principles and New Product Development 26
- Relying on Internal Research and Development 28
- A Wide Range of Products 30
- Obsession with Its Own Standards 32
- The Late-Starter, Samsung Electronics 33
- Relying on Borrowed Technologies 33
- Success in the DRAM Business 33
- Production Process Technology 37
- Focus on Technologies with Clear Trajectories 37
- Chapter 3 Digital Dream Kids and the Digital Sashimi Shop 41
- Digital Revolution 42
- Shifts in Competitive Advantages 42
- Two Different Approaches 45
- Sony's Digital Dream Kids 46
- Idei's Network Strategy 46
- Flat Panel Displays: Investment Decision 48
- Confusions around Digital Music Players 51
- The Heterogeneous PlayStation Business 53
- Samsung Electronics' Digital Sashimi Shop 54
- Daring Investment, High Speed Battle 54
- Vertical Integration 57
- Lack of Creativity and Originality in New Product Development 58
- Apple's iPod 61
- Chapter 4 New Kids on the Block 65
- Sony's Marketing Strategy: Focusing on New Products 67
- New Product Development and Brand 67
- Product Design and Advertisement 69
- Distribution and Price Policies 70
- The Marketing Strategy of the Latecomer, Samsung Electronics 71
- Marketing Strategy in Transition 71
- Advertising and Brand Strategies 72
- Distribution Channels and Pricing Strategies 75
- New Product Development Strategy 77
- Increasing Bargaining Power of Retailers 80
- Consolidation of Distribution 80
- The Responses of Sony and Samsung Electronics 81
- Samsung's New Management Movement 82
- Chapter 5 Wannabe Globals 87
- Sony's Global Strategy 88
- Global Localization Strategy 88
- Losing Control over Overseas Subsidiaries 90
- Excessive Investment in the Bubble Period 93
- Samsung's Globalization Strategy 94
- Electronics Complex and Local HQ System 94
- Problems of Excessive Localization 95
- Return to a Global Organization 97
- Problems with External Globalization 98
- External Globalization 98
- Securing Global Managers 99
- Part 2 Organizational Process and Leadership
- Chapter 6 Same Silos but Different Outcomes 105
- Sony's Company Structure 106
- The Culture of Freedom and Openness 106
- The Introduction of a Company System 108
- Changes in the Company Organization 110
- Problem with Sony's Organizational Structure 114
- Short-Term Performance and Legacy 114
- Conflicts among Companies 118
- Separate Content Business 120
- Absence of HQ's Control Function 123
- Corporate Culture and Organizational Structure of Samsung Electronics 126
- Corporate Culture of Samsung Electronics 126
- GBM Structure 128
- Office of Secretaries 131
- The Problem of Samsung Electronics' Organizational Structure 134
- Severe Internal Competition 134
- Organizational Fatigue 135
- Chapter 7 From Founders to Professional Managers 137
- Sony's CEO and Governing Structure 138
- Founders and the Inner Circle 138
- Idei and Board Reform 140
- Problems with Sony's Governing Structure 141
- Succession and Leadership 141
- Internal Politics 144
- Applicability of a Western-Style Governance Structure 147
- Samsung's Powerful Owner-Centered Structure 149
- Emperor Management 149
- The Problems with Samsung's Governing Structure 151
- One Man Decision-Making Structure 151
- Sustainability of Family Control 153
- The Inner Circle within Samsung 159
- Leadership of Professional Managers 160
- Chapter 8 The Future of Sony and Samsung Electronics 163
- Superficial Crisis and Internal Crisis 164
- The Internal Crisis of Samsung Electronics 164
- Sony's Ordeals and Potentials 166
- Lessons Learned by Sony and Samsung Electronics 168
- The Focusing Strategy of a Latecomer 168
- Core Competences and the Competence Trap 169
- Fit of Corporate Culture, Organization, and Leadership 170
- Conversion from a Family-Owned Company to a Professional Management System 171
- Challenges in Becoming a Global Enterprise 172.
- Notes:
- Includes bibliographical references (pages 175-186) and index.
- ISBN:
- 9780470823712
- 0470823712
- OCLC:
- 209804273
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.