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Why popcorn costs so much at the movies : and other pricing puzzles / Richard B. McKenzie.

Lippincott Library HB235.U6 M396 2008
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Format:
Book
Author/Creator:
McKenzie, Richard B.
Language:
English
Subjects (All):
Prices--United States.
Prices.
United States.
Pricing--United States.
Pricing.
Value.
Cost and standard of living--United States.
Cost and standard of living.
United States--Economic conditions--2001-2009.
Economic conditions.
Physical Description:
xv, 326 pages : illustrations ; 25 cm
Place of Publication:
New York ; London : Copernicus Books, [2008]
Summary:
Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruction of rainforests in Malaysia and Indonesia.
How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, and Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising - and in Professor McKenzie's hands, both informative and entertaining.
You won't need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind.
Contents:
Preface: How Prices Matter V
Chapter 1 Price and the "Law of Unintended Consequences" 1
Hybridnomics: HOV-Lane Economics, California Style
Air Travel Safety for Infants and Toddlers
9/11 Terrorists and American Deaths Since 9/11
Water Crises in Southern California
Ethanol Subsidies and World Hunger
The California Electricity Crisis
Chapter 2 Pricing Lemons, Views, and University Housing 29
The Pricing of Lemons
How Prices Adjust to Advantages and Disadvantages of Property
Why Retirement Does Not Curb the Retirees' Food Consumption
University Mispricing
Chapter 3 Why Sales 57
Price Discrimination Theory
A Textbook Case of Textbook Price Discrimination
The Logic of After-Christmas Sales
Sales and the Economics of Information
Chapter 4 Why Popcorn Costs so Much at the Movies 79
Differential Theater Ticket Prices
Uniform Popcorn Prices
The High Price of Theater Popcorn
The Misguided Entrapment Theory of Overpriced Popcorn
Movie Screening Contract
The Supreme Court and the High Price of Theater Popcorn
The Cost of Theater Popcorn-On the Margin!
Chapter 5 Why so Many Coupons 101
Coupons and Price Discrimination
Coupons and Peak-Load Pricing
Evidence on Couponing
Coupon Collusion
The Economics of Information and Coupons
Chapter 6 Why Some Goods Are Free 113
Profits from Zero Prices
The Nature of Products and Pricing Strategies
The Pricing of Experience Goods
The Pricing of Network Goods
Network Effects and the Microsoft Antitrust Case
Optimum Piracy
The Pricing of Addictive Goods
Rational Addiction
Chapter 7 Free Printers and Pricey Ink Cartridges 143
Relative Production Costs and Buyer Entrapment
Low- and High-Volume Printer Users
The Relevance of Search Costs
Differences in Discount Rates
Gaming Printer/Cartridge Deals and Technical and Contract Solutions
The Evidence on the Relative Prices of Printers and Their Ink Cartridge
Chapter 8 Why Movie Ticket Prices Are All the Same 159
Different Price for Different Folks
The Puzzle of Uniform Ticket Prices at the Movies
Past Price Variations
Why Uniform Ticket Prices
DVD Releases
Chapter 9 Why So Many Prices End with "9" 177
Just-Below Prices as Historical Artifact
Just-Below Pricing and Information Economics
Psychological Pricing
Prices as Code
Chapter 10 The Economics of Manufacturers' Rebates 195
The Nature of Rebates
The Reasons for Rebates
Rebates and Product Demand
Breakage Economics
Chapter 11 The Psychology and Evolutionary Biology of Manufacturers' Rebates 211
Subjective Weighting of Costs and Benefits
Endowment Effects of Purchases with Rebates
Salience and Procrastination
Explanations for People's Observed Decision Making
Chapter 12 The Question of Queues 233
Queues as a Pricing Puzzle
The Easy Solutions for Queues
The Economic Logic of Queues
Premium Tickets
Contrived Shortages and Buyer Loyalty
Bandwagon Effects and Queues
Single Versus Multiple Queues
Last-Come/First-Served, a Solution for Queue Length?
Chapter 13 Why Men Earn More on Average than Women-and Always Will 263
Conventional Explanations for Gender-Pay Differences
A Different Conceptual Framework
Risky Behavior
The Linkages Between Mating and Labor Markets
Explaining the Narrowing Pay Gap
The Female/Male Wage Gap: Hard Wired or Cultural?
A Summary Assessment.
Notes:
Includes bibliographical references (pages 291-317) and index.
ISBN:
9780387769998
0387769994
OCLC:
192027294

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