Community health education methods : a practical guide / edited by Robert J. Bensley, Jodi Brookins-Fisher.

Format:

Book

Contributor:

Bensley, Robert J.

Brookins-Fisher, Jodi.

Language:

English

Subjects (All):

Health education--Handbooks, manuals, etc.

Health education.

Community health services--Handbooks, manuals, etc.

Community health services.

Health Education--methods.

Community Health Services--methods.

Health Promotion--methods.

Medical Subjects:

Health Education--methods.

Community Health Services--methods.

Health Promotion--methods.

Genre:

Handbooks and manuals.

Physical Description:

xxii, 398 pages : illustrations ; 23 cm

Edition:

Third edition.

Place of Publication:

Sudbury, Mass. : Jones and Bartlett Publishers, [2009]

Summary:

The Third Edition of Community Health Education Methods: A Practical Guide is designed to assist future practitioners in effectively communicating health education messages and positively influencing the norms and behaviors of both individuals and communities. This text effectively breaks down concepts and theories into manageable pieces by starting with information on how to select the correct community health methods and strategies. Readers are able to build on this foundation as they learn how to implement these strategies at the individual and community levels. All of the essential tools involved in communicating messages to specific audiences are included and provide readers with a solid understanding of the skills necessary for making a difference in a community's health and well-being.

Contents:

Using theory and ethics to guide method selection and application / Loren B. Bensley, Jr.

Promoting health education in a multicultural society / Jodi Brookins-Fisher, Stephen B. Thomas

Developing professionalism as a health educator / Kathleen J. Young, Mike Perko

Health communication / Gary L. Kreps ... [et al.]

Social marketing concepts / Karen Denard Goldman

Facilitating support groups / Lynne Durrant, Traci Rieckmann

Selecting presentation methods / Keely S. Rees, Malcolm Goldsmith

Developing effective presentations / Heather M. Wagenschutz, Jason Rivas

Developing and selecting print materials / Katherine Delavan Plomer, Robert J. Bensley

Working with the media / Michael Young

Facilitating groups / Kathleen M. Roe, Kevin Roe, Frank V. Strona

Building and sustaining coalitions / Frances D. Butterfoss

Using advocacy to affect policy / Sue Lachenmayr

Using media advocacy to influence policy / Lori Dorfman.

Notes:

Includes bibliographical references and index.

ISBN:

9780763755331

0763755338

OCLC:

183608731