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Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy.
LIBRA NA6225 .E87 2008
Available from offsite location
- Format:
- Book
- Author/Creator:
- Esperdy, Gabrielle M.
- Series:
- Center books on American places
- [Center books on American places]
- Language:
- English
- Subjects (All):
- Storefronts--United States--History--20th century.
- Storefronts.
- Commercial buildings--United States--History--20th century.
- Commercial buildings.
- New Deal, 1933-1939.
- Consumption (Economics)--United States--History--20th century.
- Consumption (Economics).
- History.
- United States.
- Physical Description:
- x, 307 pages : illustrations, map ; 24 cm.
- Place of Publication:
- Chicago : University of Chicago Press, 2008.
- Contents:
- Introduction
- Main Street, U.S.A
- The New Deal on Main Street
- Marketing modernization
- The architecture of consumption
- Modernism on Main Street
- Conclusion: a Main Street modernized
- A note on sources.
- Notes:
- Series title taken from book jacket.
- Includes bibliographical references and index.
- ISBN:
- 9780226218007
- 0226218007
- OCLC:
- 144547960
- Online:
- Contributor biographical information
- Publisher description
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