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Small-scale social survey methods / Bill Gillham.
- Format:
- Book
- Author/Creator:
- Gillham, Bill.
- Series:
- Real world research
- Language:
- English
- Subjects (All):
- Social surveys--Methodology.
- Social surveys.
- Physical Description:
- ix, 111 pages : illustrations ; 22 cm.
- Place of Publication:
- London ; New York : Continuum International Pub. Group, [2008]
- Summary:
- Although social surveys are usually large-scale, often involving a team of researchers and elaborate statistics, it is possible to carry out a successful modest survey single-handed. In Small-Scale Social Survey Methods the author provides comprehensive and detailed guidance on: understanding the different types of sampling, finding the relevant respondents for the survey, developing the right questions to ask, analysing and interpreting the data produced by the survey.
- Contents:
- Social surveys : basic issues
- Sampling : probability or random methods
- Non-probability sampling methods
- Gaining access to the relevant group
- Focusing survey topics and questions
- The relationship between questions and answers
- Refining the questions
- The trialling stage
- Designing questionnaires and interview schedules
- The piloting stage
- Running the main study
- Descriptive data analysis
- Statistical analysis
- Content analysis
- Interpretation and writing up.
- Notes:
- Includes bibliographical references (page 108) and index.
- ISBN:
- 9780826496300
- 082649630X
- OCLC:
- 152580788
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