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Manage the media : (don't let the media manage you) / William J. Holstein.
Lippincott Library HD59.6.U6 H653 2008
Available
- Format:
- Book
- Author/Creator:
- Holstein, William J.
- Series:
- Memo to the CEO
- Language:
- English
- Subjects (All):
- Industrial publicity--United States.
- Industrial publicity.
- Mass media and business--United States.
- Mass media and business.
- Issues management--United States.
- Issues management.
- Corporations--Investor relations--United States.
- Corporations.
- Corporations--Investor relations.
- Corporate image.
- United States.
- Corporate image--United States.
- Physical Description:
- 103 pages ; 19 cm.
- Place of Publication:
- Boston, Mass. : Harvard Business Press, [2008]
- Contents:
- How not to manage relations with the media
- What went wrong
- Incorporate communications into corporate strategy
- Go on the offensive and shape the message
- Prevent the emergence of broad coalitions
- Embrace the new media
- Conclusion: creating organizations that communicate.
- Notes:
- Includes bibliographical references (page 101).
- ISBN:
- 9781422121481
- 1422121488
- OCLC:
- 172980075
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