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Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Lippincott Library HF5816 .A37 2008 1 v. + DVD
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising campaigns--Awards--Great Britain--Case studies.
- Advertising campaigns.
- Awards.
- Great Britain.
- Genre:
- Case studies.
- Physical Description:
- xxix, 334 pages : illustrations (some color) ; 25 cm + 1 DVD (approximately 34 min. : sound, color with black and white seq. ; 4 3/4 in.)
- Place of Publication:
- Henley-on-Thames : World Advertising Research Center : published in association with the IPA, 2008.
- System Details:
- DVD playable on all DVD players and most computer media players.
- Summary:
- Accompanying DVD contains TV, radio and print ads.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 9781841162058
- 1841162051
- OCLC:
- 220014617
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