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30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / Andrea Gardner.
Lippincott Library HF5415.33.U6 G34 2008
Available
- Format:
- Book
- Author/Creator:
- Gardner, Andrea.
- Language:
- English
- Subjects (All):
- Women consumers--United States.
- Women consumers.
- Women in advertising.
- United States.
- Women in advertising--United States.
- Marketing--United States.
- Marketing.
- Physical Description:
- 283 pages ; 21 cm
- Other Title:
- Thirty second seduction
- Place of Publication:
- Berkeley, CA : Seal Press : Distributed by Publishers Group West, [2008]
- Summary:
- Why are you drawn to one box of cereal over another or one brand of jeans over another? Why do you think about that model with the gorgeous skin when you are buying moisturizer?
- In 30-Second Seduction, Andrea Gardner sheds light on the many ways advertisers target and seduce women. Ads impact every woman in a different way. Prepare yourself for the seduction by knowing why you buy.
- Contents:
- The scholar
- The best friend
- The fan
- The player
- The show-off
- The dreamboat
- The romantic
- The sneak
- The fence mender
- Epilogue.
- Notes:
- Includes bibliographical references (pages 273-280).
- ISBN:
- 9781580052122
- 1580052126
- OCLC:
- 173502720
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