The emerging markets century : how a new breed of world-class companies is overtaking the world / Antoine van Agtmael.

Format:

Book

Author/Creator:

Agtmael, Antoine W. van.

Language:

English

Subjects (All):

International business enterprises--Developing countries--Case studies.

International business enterprises.

Investments--Developing countries.

Investments.

Developing countries.

Globalization--Economic aspects.

Globalization.

Genre:

Case studies.

Physical Description:

ix, 374 pages : illustrations ; 24 cm

Place of Publication:

New York : Free Press, [2007]

Summary:

The investing pioneer who coined the term "emerging markets" offers a vital in-depth look at the top multinationals that will soon take the lead in the global economy, forever shifting the balance of power.

Contents:

Introduction : the emergence of emerging markets

pt. I. Globalization has no borders

1. Who's next? : how emerging multinationals you've never heard of could eat your lunch, take you job, or possibly be your next business partner or employer

2. Against the odds : the strategies that propelled twenty-five emerging multinationals into world-class corporations

pt. II. The new breed : twenty-five world-class emerging multinationals

3. From under the radar screen : building emerging global brands : Samsung and Concha y Toro are setting new trends

4. Other roads to brand leadership : buy it or it may drop in your lap : Lenovo buys IBM ThinkPad, Haier tries to by Maytag, and Corona Beer has its accidental iconic brand

5. China's largest exporters

are Taiwanese : building a global presence behind a veil of anonymity : Hon Hai and Yue Yuen make your computers, cell phones, and shoes

6. From imitators to innovators : Taiwan's TSMC and High Tech Computer win by reinventing industries and products

7. You next global employer? : Hyundai and CEMEX want to be close to their customers everywhere

8. Turning the outsourcing model upside down : Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world

9. Commodity producers that redefined their industries : Aracruz, CVRD, and POSCO defied conventional wisdom

and the odds

10. Alternative energy producers : South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates

11. The revolution in cheap brainpower : India's Infosys and Ranbaxy transform the worlds of software design and generics

12. New global media stars : Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences

pt. III. Turning threats into opportunities

13. A creative response : don't be defensive or stick your head in the sand

develop new policies and strategies

pt. IV. An investor's resource

14. Investing in the emerging markets century : ten rules : a long-time investor looks at pride and prejudice in emerging market investing

Appendix. Financial profiles of 15 world-class emerging multinationals.

Notes:

Includes bibliographical references (pages 359-360) and index.

ISBN:

0743294572

9780743294577

OCLC:

77538203

Online:

Publisher description