Paul Rand : conversations with students / Michael Kroeger ; foreword by Wolfgang Weingart ; texts by Philip Burton ... [and others].

Format:

Book

Author/Creator:

Kroeger, Michael.

Contributor:

Rand, Paul, 1914-1996.

Series:

Conversations with students

Language:

English

Subjects (All):

Rand, Paul, 1914-1996.

Rand, Paul.

Graphic arts--United States--History--20th century.

Graphic arts.

United States.

History.

Physical Description:

80 pages : illustrations ; 21 cm.

Edition:

First edition.

Place of Publication:

New York : Princeton Architectural Press, [2008]

Summary:

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Contents:

Acknowledgments

Conversation one

Conversation two

Thoughts on Paul Rand

Philip Burton

Jessica Helfand

Steff Geissbuhler

Gordon Salchow

Armin Hofmann

Bibliography.

Notes:

Includes bibliographical references (pages 72-79).

ISBN:

9781568987255

1568987250

OCLC:

123136842