Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.

Format:

Book

Author/Creator:

Green, Donald P., 1961-

Contributor:

Gerber, Alan S.

Language:

English

Subjects (All):

Political campaigns--United States.

Political campaigns.

United States.

Campaign management--United States.

Campaign management.

Voting--United States.

Voting.

Physical Description:

x, 225 pages : illustrations ; 23 cm

Edition:

Second edition.

Place of Publication:

Washington, D.C. : Brookings Institution Press, [2008]

Summary:

"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.

Contents:

Introduction: Why voter mobilization matters

Evidence versus received wisdom

Door-to-door canvassing: shoe leather politics

Leaflets: walk, don't talk

Direct mail: postal service as campaign staff

Phone banks: politics meets telemarketing

Electronic mail: faster, cheaper, but does it work?

Using events to draw voters to the polls

Using mass media to mobilize voters

What works, what doesn't, and what's next.

Notes:

Includes bibliographical references (pages 201-218) and index.

ISBN:

9780815732679

0815732678

OCLC:

182621485