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The language of advertising / edited by Guy Cook.
Annenberg Library - Reference HF5821 .L273 2008 v.1-4
Available
- Format:
- Book
- Series:
- Major themes in English studies
- Language:
- English
- Subjects (All):
- Advertising--Language.
- Advertising.
- Physical Description:
- 4 volumes : illustrations ; 24 cm.
- Place of Publication:
- London ; New York : Routledge, 2008.
- Contents:
- v. 1. Fundamentals
- v. 2. The social context of advertising language
- v. 3. Modes, media and case studies
- v. 4. Public relations and brands.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780415412155
- 0415412153
- 9780415412162
- 0415412161
- 9780415412179
- 041541217X
- 9780415412186
- 0415412188
- 9780415412193
- 0415412196
- OCLC:
- 80917693
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