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Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity / Anne Elizabeth Moore.
Lippincott Library HF5415.127 .M663 2007
Available
- Format:
- Book
- Author/Creator:
- Moore, Anne Elizabeth.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Green marketing.
- Brand name products.
- Physical Description:
- viii, 262 pages ; 19 cm
- Place of Publication:
- New York : New Press : Distributed by W. W. Norton, [2007]
- Summary:
- Activist and author Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts and the techniques they use to reach a youth market.
- Contents:
- Free candy
- Scene for sale
- Preaching to the converted
- Playing fair
- The master's blueprints
- The filmmakers
- The athletic shoe company
- The male perfumers
- The pharmaceutical manufacturers
- I love monkey
- Taking dissent off the market.
- Notes:
- Includes bibliographical references (pages [221]-250) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lawrence A. Medansky Memorial Book Fund.
- ISBN:
- 9781595581686
- 1595581685
- OCLC:
- 144767619
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